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We teach people how to motivate themselves.

It’s a familiar, discouraging cycle: you decide it’s time to “get healthy”, so you start a new workout routine, diet, or even something as simple as going to bed earlier each night. You stick with it for a few days…then slide right back into your old habits.

You know what to do
Why can’t you make yourself do it?

Because it’s all about knowing what truly motivates YOU.
We know, we know, that sounds like an obvious concept. But for a lot of people, it may as well be as frustrating and elusive as quantum physics. (Seriously, if you were really the only one, well, we wouldn’t have a business, would we?)

Break it down to build it up
Learn how to motivate yourself

Since 2016, we’ve woven a program of self-discovery, education, training, and accountability to help you discover and sustain what motivates you. You will finally find the drive to truly stick with your workout. To keep eating healthier. To go to bed on time and drink more water.

Whatever your health goal is, we'll help you find the motivation to achieve it.


Dennis Timpanaro

Co-Founder & CEO

Kim Grotto

Co-Founder & CMO

Laura Vari

Creative Consultant

Ed Hansen

Consulting Psychologist